Guide to Choosing Contract Furniture to Curate an Atmosphere

Contract furniture is an essential part of any business space. The pieces that populate a workplace need to be durable and designed for heavy use, but they also need to be chosen considerately for the influence they will have on the atmosphere. The aesthetics of the furniture that occupies a hospitality space, office or even a care facility waiting room will have a notable impact on brand identity and perception.

But it’s not always easy for a vision of the atmosphere to come to life. This guide will offer straightforward tips about how to select everything from modular seating to commercial outdoor furniture pieces in pursuit of your business’s ideal atmosphere.

Understanding your brand identity
Before you start making purchases, you need to have a clear vision for what you want your business setting to say about your brand. It doesn’t matter if the space is customer-facing or solely for employees – the area needs to be distinctly your own. For example, a premium Nando’s, such as the location in Bishop Auckland, needs to be a space that follows overarching brand guidelines, while still making a statement that leaves an impression on customers.

Having a strong sense of brand identity and clear goals for your aesthetic will be the north star that you can follow when making furniture purchases. If you’ve already been doing business before opening your brick-and-mortar location, use your existing promotional materials and product range to

Matching furniture to brand identity
Once you’ve determined the direction of your identity, you need to start selecting contract chairs, tables, sofas and more that best exemplify what you’re going for. Certain principles will help to guide your choices.

• Corporate, professional settings thrive with sleek lines, minimalism and neutral palettes, alongside polished metal settings
• Creative, modern vibes thrive with modular seating, bright colours and a mixture of materials (can often be combined with corporate styles in modern startups)
• Luxurious, premium spaces are often defined by bespoke fittings, leather installations, plush surfaces and wood veneer
• Casual, ‘family-style’ settings are often packed with rounded edges, soft fabrics and natural materials in communal setups

These principles will make it a lot easier to sift through pieces when shopping for contract furniture.

Consider your ‘desired actions’
When browsing a contract chair company or a table manufacturer’s range, you need to consider the actions you’re trying to inspire in your customer base. For example, a nightclub or bar can make 70-80% profit margins on drinks, so their furniture choices should include barstools and other items that direct people towards ordering. On the other hand, a hotel dining room is designed for people staying overnight, so it should be more comfortable and accommodating.

Furniture can be a tool to mobilise your clientele and even your staff when you shop consciously.

Choose the right commercial furniture company
If you’re struggling to pick the right contract furniture for your business’s atmosphere, get in touch with Hill Cross Furniture. We have a long history of collaborating with businesses to create the perfect professional settings for their needs.

For more insights into the commercial furniture world, visit our blog today.